Chipotle is starting a new loyalty program to reward customers for giving them a second chance.  Would you give them another go in exchange for free entrees after your fourth, eighth, and eleventh purchase in a month?
http://www.nbclosangeles.com/news/national-international/Chipotle-Looks-to-Recover-With-Temporary-Loyalty-Program--384622341.html
Let me know your thoughts.