On October 16th, Starbucks will change it's gold card reward program.  They will no longer offer free soy or syrup for gold card members.  For people like me, who are lactose intolerant, it defeats the whole purpose of maintaining gold card status.  If you are a Starbucks customer and think this is a bad move on their part, please let them know.  Post on their customer forums now. 
And, Cheers!!!